SAFIYA | MARKETING & DESIGN EXPERTISE

Strategic Marketing & Creative Design

Based in Al Barsha, Dubai, I deliver premium branding, strategic marketing campaigns, and project excellence. I help brands stand out through polished aesthetics and corporate precision.

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SELECTED WORK

Professional portfolio of marketing and design

Ejadah FM

Project Coordination Lead

Operations • Coordination • Execution

Directing complex facility management projects with a focus on seamless communication and operational excellence across Dubai's corporate landscape.

At Ejadah Facilities Management Group, I bridge the gap between strategic planning and on-ground execution. My role involves coordinating large-scale operations, ensuring team alignment, and maintaining high standards of project excellence. Working within Dubai's fast-paced corporate environment, I've developed a robust system for managing stakeholder expectations and delivering results on time. My marketing background allows me to approach project coordination with a unique perspective on brand representation and internal communication, ensuring that every project reflects the professional standards of the group.

An artistic shot of a corporate boardroom in Dubai with glass walls and golden afternoon sunlight, emphasizing a professional and innovative spirit.

A collection of luxury social media posts displayed on mobile device mockups, featuring gold-toned fashion and architecture imagery, Middle Eastern / Gulf market focus.

Lana Tech

Digital Specialist

Marketing Strategy • Branding • UI/UX

Led the design and marketing transition for a tech-focused firm, creating a new visual identity that bridged the gap between complex tech and user-friendly aesthetics.

At Lana Technology, I was responsible for transforming the brand's digital presence. My role involved developing full-scale marketing campaigns that highlighted the firm's technical expertise while maintaining a high level of design sophistication. I created a suite of branding materials, including pitch decks, social media assets, and website components that streamlined the client acquisition process. By focusing on a minimalist aesthetic with bronze and charcoal tones, we positioned the company as a premium tech partner in the region. This position allowed me to hone my skills in translating complex business requirements into clear, artistic visuals that perform.

A high-fashion branding shot featuring a luxury perfume bottle on a pedestal, shot in dramatic cinematic lighting with dark gray and gold colors.

Elegant photography of a modern Dubai high-rise lobby with gold pillars and dark marble floors, symbolizing corporate excellence.

Ejadah FM

Operations &

Project Management • Comms • Execution

Optimizing facility management coordination through strategic planning andManaging complex projects at Ejadah requires a high degree of precision and coordination. Since joining in 2025, I have been instrumental in bridging operational gaps and ensuring that project execution meets the group's high corporate standards. My role involves overseeing team communications, tracking deliverables, and maintaining a high level of operational efficiency. This position has further sharpened my ability to manage visuals.

Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes,

Macro photography of a gold and black business card with elegant serif typography, resting on a textured dark fabric, luxurious and corporate feel.

Close-up photography of a high-end branding style guide featuring bronze and gold accents, crisp typography on heavy paper, set against a dark granite background, professional studio lighting, Middle Eastern / Gulf aesthetics.

Portfolio showcasing professional marketing campaigns and design work in Dubai.

HELLO

Marketing Specialist & Designer

I am Safiya, a marketing specialist and creative designer based in Dubai. I bridge the gap between strategic marketing coordination and high-end visual storytelling. My career has been defined by helping corporate brands in the UAE find their voice through polished, professional, and

With a background spanning finance, technology, and facilities management, I bring a versatile skill set that covers branding, campaign management, and project coordination. I am dedicated to delivering excellence that drives

SKILLS

Digital Marketing • Graphic Design • Branding • Project Coordination • Visual Identity • Campaign ManagementFigma • Photoshop

Top-view photography of a workspace with a laptop, a gold watch, and a cup of coffee on a dark surface, representing the busy lifestyle of a Dubai professional.

EXPERIENCE

Corporate

Ejadah FM Group

Lana Technology

RAK Bank Marketing

Britannia Strategic Food

GreenK Goods

2024-Prese

2023-2

2022-2

Core Skills

A multifaceted professional profile combining digital marketing expertise with advanced graphic design and project coordination skills.

Portrait-style photography of a creative marketing professional's workspace with a high-end monitor showing social media campaign designs, warm sunset lighting, Middle Eastern / Gulf city views.

Photography of a modern office lounge in Dubai, with sleek furniture in off-white and bronze, creating an atmosphere of professional elegance.

Graphic Design

Visual Storytelling

Creating minimalist and sophisticated design assets for branding, social media, and advertising that align with high-end corporate identities.

Digital Marketing

Strategy & Growth

Expertise in digital campaign execution, social media strategy, and data-driven marketing to increase brand visibility and engagement in corporate

UI/UX Design

Product Specialist

Designing intuitive and visually compelling digital interfaces for apps and websites that provide a seamless user experience for Dubai's

Clean photography of a silver laptop screen showing a branding project in progress, blurred modern office background with green plants.

Minimalist photography of architectural details from a modern Dubai building, sharp angles, bronze-tinted glass, clear blue sky.

A sophisticated lifestyle photograph of a professional woman's work essentials: a gold pen, a leather-bound planner, and a modern smartphone on a marble surface.

Campaign Lead

Digital Strategy

Developing and executing high-impact digital campaigns that combine social media, search, and content to reach targeted Middle Eastern audiences.

Project Lead

Coordination Expert

Managing timelines, team assets, and stakeholder communications for large-scale facilities management and corporate marketing projects.

Brand Identity

Visual Design

Specializing in creating cohesive brand systems that include typography, color palettes, and layout rules for prestigious Dubai-based organizations.

A top-down view of a professional designer's desk with a laptop, camera, and sketches, bathed in early morning Dubai sunlight.

PROCESS

A dedicated approach to every project

From the first consultation to the final delivery, I follow a structured workflow designed for clarity and impact.

STEP 1

Consultation

We discuss your business goals, target audience, and marketing objectives to establish a clear creative vision.

STEP 2

Strategic Planning

Mapping out campaign timelines, resource allocation, and design directions to ensure a smooth project lifecycle.

STEP 3

Visual Creation

I translate strategy into high-fidelity design assets, branding materials, and digital content that define your brand.

STEP 4

Coordination

Managing team communication and external partners to ensure campaign assets are launched effectively and on schedule.

STEP 5

Results & Analytics

I deliver comprehensive campaign reports, performance analytics, and strategic recommendations to ensure your design

View Portfolio

Abstract photography of light and shadows on a bronze metal surface, representing creative flair and corporate precision.

SERVICES

Strategic & Creative Solutions

I offer a range of professional services tailored for the Dubai corporate market, focusing on design, marketing, and coordination.

Strategic Branding

Developing cohesive visual identities and brand guidelines that resonate with the Middle Eastern market, ensuring consistency and prestige.

Hire Me Today

Creative Design

High-fidelity graphic design for digital and print media, creating visual stories that captivate audiences and strengthen corporate

Project Management

End-to-end coordination of complex marketing projects, from initial concept through to final delivery and performance analysis.

Content Production

Managing and producing high-quality social media creative, video assets, and photographic content for modern digital channels.

Ready to elevate your marketing presence in Dubai? Connect with me for a custom

EXPERIENCE

A track record of professional

Clean, studio photography of a high-end corporate brochure with gold lettering, lying on a white marble floor with soft shadows.

Professional photography of a marketing strategy board with post-it notes, sketches, and a tablet, shot in a bright, modern office.

A clean, top-down photograph of a professional portfolio book open on a desk, showcasing sleek graphic design work, gold foil details, Middle Eastern / Gulf office environment.

RAK Bank

Marketing Coordinator

Campaigns • Brand Strategy • Execution

Managed internal marketing coordination and external campaign assets for one of the UAE's leading banks. Focused on promotional strategies and high-impact visual delivery.

Britannia Food

Strategic Design intern

Graphic Design • Content • Marketing Support

Assisted in developing marketing collateral and design support for international food products, focusing on visual storytelling and brand consistency.

Lana Technology

Specialist & Designer

Marketing Campaigns • Graphic Design

Led the development of multi-channel marketing campaigns and creative branding materials, helping bridge the gap between technical services and artistic communication.

Explore All

"Her project coordination at Ejadah has been impeccable. She brings a rare mix of creative vision and corporate precision to every campaign."

Sarah Ahmed

Manager, Ejadah

"The campaign assets designed for RAK Bank were outstanding. Safiya is a dedicated professional with an eye for luxury details."

Ahmed S.

Marketing Lead, RAK Bank

"Safiya transformed our brand's presence in Dubai. Her dual expertise in marketing and design is exactly what our group needed."

Khalid M.

Director, Gulf Vision Corp

TESTIMONIALS

Results that matter to my partners

250+

Marketing Assets Created

98%

Campaign Success Rate

4+

Years of UAE

Candid photography of a professional meeting in a bright, glass-walled office in Dubai, with focus on project blueprints and coffee cups, Gulf region professional attire.

FAQ

Answers for your inquiry

What is your primary focus?

I specialize in the synergy between marketing strategy and creative design, ensuring that every visual asset serves a business purpose.

Are you available for freelance work?

While currently at Ejadah, I am open to discussing high-impact design and branding consultations for corporate clients.

Where are you based?

I am based in Al Barsha, Dubai, and work across the UAE and Gulf region, with experience in international strategic food branding.

Get In Touch

CONTACT ME

Ready for your next marketing success?

If you're looking for a professional partner to handle your marketing coordination or design needs in Dubai, I’d love to connect. Reach out today for collaborations.